Retention calculator

See how much extra revenue a small lift in retention rate would produce, based on your own order and customer data.

Your business inputs

Months until a buyer is considered lapsed / inactive

Revenue, last 12 months Total revenue over the period above. Gross, pre-tax, whatever your key metric is.

Orders, last 12 months Total orders placed over the period above.

Total active customers, today Customers who ordered in the last 12 months.

Total customers, 12 months ago

1st-time customers made, last 12 months Customers who placed their first order in the period.

AOV

Revenue / active customer

Repeat purchase rate

Retention rate

Retention boost	Active customers	+ Customers	Revenue	+ Revenue

Custom boost (%)